View Our Current Opportunities Below!

ABOUT US

Established in 1914, Royal Ontario Museum (ROM) is a renowned hub of learning and exploration—a source of daily inspiration for its dedicated workforce. As the highest-rated museum in Canada and among the top ten in North America, our employees take immense pride in their association with us. Museum roles span a wide spectrum, encompassing diverse professions such as computer programmers, graphic designers, educators, and curators. We seek individuals who exemplify unwavering dedication to service excellence and hospitality—those who go the extra mile to ensure our Visitors and Members feel truly welcomed and appreciated.

OUR BENEFITS

We offer medical, dental, vision, and Employee Assistance Programs benefits.
We offer a health spending account to support the healthcare needs of our employees.
Based on their role, ROM employees enjoy at least 15 vacation days.
Personal days are provided for employees to take time off for personal matters and well-being.
Permanent full-time employees receive exclusive membership benefits.
Uniforms are provided, cleaned, and maintained by ROM for specific positions.
Exclusive discounts to over 200 attractions via Attractions Ontario.
Our employee benefits package includes a defined benefit pension to help you create a secure future. The CAAT Pension Plan provides a predictable lifetime retirement income, survivor benefits, early retirement options, and more without the stress of making investment decisions.

DIVERSITY STATEMENT

At ROM, we consider equity, diversity, and inclusion foundational to our institutional success. We seek to foster a workplace that reflects the diversity of the city and province in which we are located and welcome all qualified and experienced candidates to apply, regardless of their gender, age, sex, race, religion, ethnicity, ability, sexual orientation, or gender identity.

ACCESSIBILITY STATEMENT

ROM is committed to fair and accessible employment practices. Upon request, suitable accommodations are available under the Accessibility for Ontarians with Disability Act (AODA) to applicants invited to an interview. If you require accommodation or have general inquiries, don't hesitate to get in touch with us at [email protected].

Group Sales Coordinator (6-month contract)

Toronto, ON, Canada

Full Time

MARKETING & COMMUNICATIONS

Experienced

WHO WE ARE
Opened in 1914 and welcoming over 1.3 million visitors annually, the Royal Ontario Museum (ROM) is Canada's most-visited museum, ranking among the top 10 cultural institutions in North America. At ROM, we are dedicated to building and sharing global collections, sharing knowledge, inspiring learning, and fostering community engagement. As a globally recognized field research institute, ROM houses an impressive collection of over 18 million artworks, cultural objects, and natural history specimens, showcased in over 40 galleries and exhibition spaces. We are committed to creating a space where art, culture, and nature intersect, connecting people and communities to the past, present and shared future.

As we continue to work toward our goals to transform and evolve as one of the world’s foremost 21st-century museums, we seek passionate and dynamic team members who embody our mission and values.

WHO WE NEED
Working under the direction of the Manager Tourism & Promotions, the Group Sales Coordinator performs all duties related to group sales to ensure financial targets are met and appropriate client satisfaction levels are achieved. The incumbent actively promotes and sells museum visits to the group market, including Tour Operators, out-of-province school groups, performance groups, conferences, corporations, associations, social groups, birthday parties, academic and religious institutions, and community organizations. Duties include upselling (i.e., exhibitions, tours, team building products and other group visit enhancements), customer service and stewarding group client relationships, billing, coordinating group visits, financial reporting, assisting with advertising to the group market, prospecting new clients, sales presentations, and active sales outreach.

This is an ideal opportunity for a sales and service-oriented professional who thrives in a fast-paced environment. This is an ideal opportunity for a motivated sales professional who excels at building strong client relationships and achieving measurable results. The successful candidate will bring enthusiasm for prospecting new business, delivering compelling sales presentations, and meeting or exceeding revenue targets while providing outstanding service. Attention to detail, strong organizational skills, and a passion for creating memorable, inclusive experiences will ensure every group visit reflects ROM’s commitment to hospitality and excellence.

HOW YOU WILL MAKE AN IMPACT

Coordinates all aspects of group sales operations, including selling visits, upselling exhibitions and add-on experiences, tailoring packages to client needs, handling inquiries, coordinating bookings, processing payments, and following up to ensure client satisfaction.
Drives revenue growth through proactive sales outreach, identifying and pursuing new business, conducting sales presentations, cultivating relationships with key accounts, and maintaining regular contact with existing clients to meet and exceed financial targets
Collaborates with internal teams to deliver seamless group experiences, coordinating greetings, tours, team-building programs, dining, and retail components.
Prepares and maintains accurate sales and financial reports, including weekly/monthly performance summaries and general ledger reconciliations.
Contributes to the development and refinement of group sales products, packages, and visit protocols to ensure market appeal and a consistently high-quality guest experience.
Supports marketing initiatives by assisting with group advertising campaigns and creating effective sales and promotional materials.

WHAT YOU BRING

Post-secondary education in hospitality, tourism, business administration, or a related field, or equivalent experience.
Minimum three (3) years of sales experience, preferably in a cultural or tourism-related institution.
Demonstrated ability and proven past performance to meet sales goals and tailor creative offerings to meet client needs.
Strong organizational and multitasking skills with proven ability to manage competing priorities and deadlines.
Excellent communication and interpersonal skills, with a customer-centric approach and ability to maintain professionalism under pressure.
Experience with cold calling, prospecting, sales presentations, and relationship building to meet financial targets.
Proficiency with Microsoft Office and experience with ticketing, CRM, or point-of-sale systems (e.g., VivaTickets BOS, or similar).
Strong attention to detail, accuracy in handling financial transactions, and commitment to data integrity.
Ability to work independently and collaboratively as part of a cross-functional team.
Flexibility to work occasional weekends, holidays, or evenings as required for group visits and events.

WHAT WE OFFER

Comprehensive benefits coverage: For permanent and full-time contract positions (conditions apply), enjoy 100 percent premium-free benefits for individuals and families, a health spending account, flexible working options (varies by position), and an Employee Assistance Program.
Worry-free retirement savings: With our pension plan, you benefit from an employer-matched Defined Benefit contribution plan, which provides predictable lifetime retirement income, survivor benefits, and early retirement options without the stress of investment decisions.
Support for new parents: Enjoy a parental leave top-up to 95 percent of your salary for 17 weeks, helping you balance work and family life.
Perks: Free ROM membership for permanent full-time and part-time staff, plus discounts to over 200 attractions through Attractions Ontario.
And more!

SALARY & TERMS OF EMPLOYMENT

START DATE: ASAP
OPEN DATE: November 14, 2025
CLOSE DATE: Open Until Filled
STATUS: Full-time Contract
EMPLOYEE GROUP: OPSEU Local 543
SALARY: $62,828 - $71,803
SCHEDULE: Up to 35 hours weekly
PROBATIONARY PERIOD: Six (6) months
LOCATION (onsite): Toronto, ON

WHAT TO EXPECT IN OUR INTERVIEW PROCESS

Initial conversation: A 30-minute virtual conversation** with a Recruiter to discuss your interest in the role and ROM and how you can make an impact.
First interview: A 1-hour in-person or virtual interview with the Hiring Manager and a member of the HR team. This in-depth interview will focus on your skills and how they align with the team's and ROM's needs.
Second interview: A 1-hour in-person meeting with the Hiring Manager and relevant team members. You may be asked to present a pre-assigned case study and discuss scenarios relevant to your role. Depending on the position, you might also be given a tour of ROM and receive a preview of your responsibilities and interactions.
Third Interview: a final interview with key stakeholders.

The above-listed process may change or vary based on the nature and scope of the position.

**All virtual conversations and interviews will be conducted via Microsoft Teams and may be recorded.**

WHY PEOPLE CHOOSE ROM

Cultural engagement: Daily interactions with Toronto's diverse culture and international visitors offer insights into social and cultural trends. We champion inclusive community programs and connections through diverse experiences.
Continuous learning: At ROM, expertise and continuous skill development are paramount. Our culture of curiosity and open-mindedness fosters growth beyond traditional career paths.
Passion & fulfillment: Our work in preserving and curating cultural narratives brings deep satisfaction. We are passionate about the arts, global history, cultural diversity, and leveraging digital technologies to enhance accessibility.
Team & culture: ROM promotes a positive workplace with collaborative, supportive teams that encourage creativity and innovation. We value new ideas and collective problem-solving.
Academic collaboration: We are committed to education, partnering with universities and providing student resources, underscoring our dedication to research and accessibility.

If you’re excited about this role, even if your experience differs from the specific requirements, we encourage you to apply. We’re keen to meet candidates who can contribute their talents to our goals, and will consider an equivalent combination of knowledge, skills, education, and experience.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, & ACCESSIBILITY
At ROM, we embrace diversity in our exhibits, communities, and teams. We encourage applications from racialized persons, Indigenous Peoples, persons with disabilities, 2SLGBTQI+ individuals, and those who can further diversify our ideas. We are committed to equitable employment opportunities and a workplace free from discrimination and harassment.

We welcome and accommodate candidates with disabilities throughout the selection process. Please contact us at [email protected] for assistance.

APPLY NOW

Apply today and help us create a collaborative, diverse, inclusive, and equitable space where creativity and learning flourish.

Only candidates selected for an interview will be contacted. Please note that all candidates receiving a verbal job offer will be subject to a background check. This includes a criminal background check and verification of professional references, and other checks depending on the role.

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Based on the definition below, are you an Indigenous person?

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Based on the definition below, are you a person with a disability?

"Persons with disabilities" are individuals who have a long-term or recurring physical, mental, sensory, psychiatric, or learning impairment, and who consider themselves to be disadvantaged in employment by reason of that impairment, or believe that an employer or potential employer is likely to consider them to be disadvantaged in employment by reason of that impairment. This includes persons whose functional limitations owing to their impairment have been accommodated in their current job or workplace.

Based on the definition below, are you a member of a visible minority?

"Members of visible minorities" are persons, other than Indigenous peoples, who are non-Caucasian in race or non-white in colour, regardless of birthplace.

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This position is based onsite at the Royal Ontario Museum in Toronto. Are you able and willing to work onsite?*

This is a full-time contract role with a standard 35-hour work week, and may occasionally require availability on evenings, weekends, or holidays. Are you able to meet this schedule requirement?*

Have you completed post-secondary education in hospitality, tourism, business administration, or a related field, or do you have equivalent work experience?*

Do you have at least three (3) years of sales experience?*

Do you have a proven track record of meeting sales goals and developing creative, customized offerings that meet diverse client needs?*

Are you experienced in proactive sales outreach — including cold calling, prospecting, delivering persuasive presentations, and building lasting client relationships to achieve financial targets?*

This role requires proactive outreach and relationship building to drive group sales and meet revenue targets. Can you describe your experience conducting sales presentations, prospecting new clients, and securing bookings?* I have direct experience with proactive sales outreach, presentations, and revenue generation.I have some sales experience but limited experience with outreach or presentations.I do not have relevant sales experience.

Have you worked in a museum, attraction, tourism, or hospitality environment where you handled group or customer bookings?*

Are you proficient with Microsoft Office (Outlook, Excel, Word)?*

Have you previously used CRM, ticketing, or point-of-sale systems (such as Tessitura, Salesforce, or similar)?*

This role requires providing service to diverse visitors. Can you describe your experience managing high-volume customer inquiries and bookings?* I have direct experience managing group bookings or reservations.I have general customer service experience but not in group coordination.I do not have relevant experience.

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